Sprint had warned last week that delivery
of the Samsung Galaxy S III smartphone would be delayed because of "overwhelming
demand and limited supply." Around the same time, AT&T and Amazon
distributor BluTekUSA announced the same.
It appears Samsung Electronics wasn't quite
prepared for the wild popularity of its mobile phone. The smartphone-maker has
said it was expecting to sell more than 10 million units in the first two
months of sale, according to Reuters. Delays in shipping this device may have
cost the company 2 million units of sale in just one month.
The Galaxy S III went on sale on May 29 but
was quickly confronted with a couple-week shortage on shipments of the
"pebble blue" version of the phone. Now, the devices are finally
starting to hit stores. Samsung told Reuters that the delay has been fixed and
the company is now up to speed in meeting demand.
"It is simply that demand far exceeded
our expectation. But that doesn't mean we had set a very conservative demand
forecast," Samsung told Reuters.
The timing for the release of Samsung's
newest smartphone couldn't be better since the iPhone 5 won't be coming out for a few more months, according to Reuters.
"Samsung might have been caught off
guard by the demand, not because they did not believe in their own products,
but because they might have over-estimated the competition," Gartner
analyst Carolina Milanesi told Reuters. "In other words, aside from the
iPhone and HTC's One X, there's not much out there at the moment, which would
have certainly helped Samsung."
No comments:
Post a Comment