Following the March 7th Apple’s new iPad event, the company quietly released the updated version of iTunes, the iTunes 10.6. This time, Apple made a small update to iTunes that mainly includes three aspects: add compatibility for the new iPad (3rd generation) and Apple TV hardware; improve the reliability of Apple’s iTunes Match service; and, most significantly, add support for purchasing, downloading and viewing 1080p content from the iTunes Store.
Probably the most significant update for users in iTunes 10.6 is the addition of support for 1080p video, released in conjunction with matching higher-resolution content on the iTunes Store, as well as the new third-generation iPad and third-generation Apple TV. Before the iTunes 10.6, iTunes users are only able to play and watch 720P movies on iTunes. If users want to watch 1080P HD movies on iTunes, they have to convert 1080P movies to iTunes first and then they could freely playback 1080P HD movies on iTunes, but in low quality 720P format. It’s also worth keeping in mind that these are the only two standalone hardware devices—other than Macs and Windows PCs—that will currently provide support for the higher-quality video content.
And before the update to iTunes 10.6, users have to download 1080P HD movies to iTunes from online video sharing sites, due to no 1080P HD movie content are provided on iTunes. Now, users could own the right to directly purchase and download 1080P HD movies right from iTunes store. Meanwhile, users now are also able to access and play 1080P HD games on iTunes, and sync HD content with ease now.
Besides, the release notes for iTunes 10.6 also note “many improvements for iTunes Match,” including improved song matching, improved album artwork handling, downloading and display, and issues where songs may skip when playing from iCloud.
Other changes include: Convert higher Bit Rate Songs during sync; Watch video (almost) instantly while it’s still being downloaded from the iTunes Store; etc.