Though there were rumors that Apple would push out an iPad with double storage memory and Retina display in the near past, it is a little bit surprising and unexpected quickly. On Tuesday, Apple said that it will begin selling a 128 GB model of the iPad with Retina Display on Feb. 5. Previously, the iPad only got up to 64GB of storage. The price of the new iPad will start at $800, with WiFi connectivity, while the cellular network connectivity version would cost $929. Except the storage, there is no difference between the upcoming iPad and its predecessors. The new iPad would also come with a 9.7" Retina display for both WiFi and LTE versions. Apple announced that the sales date is set to Feb. 5th.
For the market position, Apple has positioned this new iPad to the business market. With the wide using of tablet in workplace, especially in some Fortune 500 companies and Global 500 companies, Apple has been seeking a way to enlarge its market share in business. Actually, Apple has been making a heavier push for corporate customers in recent years. Apple has emphasized the importance of the higher memory storage in business during using tablets.
"With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs," said Philip Schiller, Apple’s worldwide marketing lead.