Though there were rumors that Apple would push out an iPad
with double storage memory and Retina display in the near past, it is a little
bit surprising and unexpected quickly. On Tuesday, Apple said that it will
begin selling a 128 GB model of the iPad
with Retina Display on Feb. 5. Previously, the iPad only got up to 64GB of
storage. The price of the new iPad will start at $800, with WiFi connectivity,
while the cellular network connectivity version would cost $929. Except the
storage, there is no difference between the upcoming iPad and its predecessors.
The new iPad would also come with a 9.7" Retina display for both WiFi and
LTE versions. Apple announced that the sales date is set to Feb. 5th.
For the market position, Apple has positioned this new iPad
to the business market. With the wide using of tablet in workplace, especially
in some Fortune 500 companies and Global 500 companies, Apple has been seeking
a way to enlarge its market share in business. Actually, Apple has been making
a heavier push for corporate customers in recent years. Apple has emphasized
the importance of the higher memory storage in business during using tablets.
"With twice the
storage capacity and an unparalleled selection of over 300,000 native iPad
apps, enterprises, educators and artists have even more reasons to use iPad for
all their business and personal needs," said Philip Schiller, Apple’s worldwide marketing lead.
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